How Buying Your Next Car Online Is The New Normal
Online car buying is just getting started, with more than 17 million adults already using their smartphones to search for cars they would like to purchase. In a survey conducted by AutoTrader.com, more than half of people said they were willing to buy a car on the Internet without seeing it in person first. The prospect of paying cash can make an automobile seem less intimidating — no bank financing or debt that has to be serviced in payment installments for years. This has made the process of buying a car online easier and more convenient than ever.
In Person Vs. Online Buying
The prospect of car buying without seeing it in person first has made the process of online shopping easier than ever. Buying a car online is especially popular during pandemics, when people are worried about being in crowded places.
Car delivery has also increased because people are not wanting to be out and about in public places. Social distancing is also used throughout the world for people who want to avoid being around anyone with an infectious disease. Finally, buying things online has become more and more popular as we don’t have to leave our home or work desk anymore. With a few clicks of the mouse, you can order anything from groceries to electronics, even cars.
Pressure On The Dealership
New car buying online has never really taken off. The main reason for this is that people want to see a car and drive before they buy it. Dealerships want to stop car buying over the Internet because they feel their sales would be greatly reduced if customers were online shopping for their cars and had all the information, they needed about vehicle features, prices, and locations available to them. Keeping this information private will give dealerships an advantage with customers who want to purchase their vehicles locally.
In contrast, people are avoiding the dealerships because of their aggressive sales tactics. Dealerships are under pressure to sell more cars, which means they are employing high-pressure sales tactics such as emotional manipulation, peer pressure, and logical fallacies that encourage people to make impulse decisions. This has led to many car buying customers being burnt and stressed.
Dealership employees are more under pressure than ever in their efforts to sell vehicles. This is due to a variety of reasons, including the fact that dealerships are taking advantage of the recession by recruiting several retired car salespeople who have been laid off. Unfortunately, because it emphasizes revenue and profit above all else, business culture has become the motivating force in how a dealership works these days.
As people look online for cars for sale, they become increasingly aware of the latest customizations and technological advances that make cars easier to drive for everyone. They also begin looking for cars that meet their specific needs. This trend in online car shopping will continue to grow and change the way we think about buying the cars.
While buying a car online still has some challenges that will continue to be worked out, the demand for this method of shopping is growing exponentially. With millions of dollars being spent on advertising by car manufacturers and dealerships, it seems that the idea of trying to find your next vehicle on the Internet is even more attractive to those who have limited time to spend searching in person.
Comparing Prices Online
Another important factor in finding the ideal vehicle with online shopping is the ability to compare prices across brands and dealerships under one convenient umbrella. Price aggregators like TrueCar.com, Google Compare and Kelley Blue Book can make it easier to find competitive pricing, ensuring that you are getting a good deal on the car you want from a trusted source.
Online shopping has become a mainstream activity. It is safe, convenient and is seen as a viable alternative to standing in line at the dealership. In fact, nearly one-third of all purchases are now made online. This represents a significant consumer trend, putting retail directly at odds with traditional brick-and-mortar stores.
In an effort to keep up with this growing trend, car dealerships are starting to use online tools to stay abreast of the competition. More than 40 car dealerships have started working with Dealer.com, a website developed by the National Automobile Dealers Association (NADA) that offers comparison tools for consumers and industry experts alike. For example, this NADA tool allows buyers to search car listings in their area and filter the search results by everything from price to color to transmission type.
Buying a car online is best done when there is a comparable buying option available in person. Anyone who has ever tried this method of shopping will tell you that it is often difficult to know for sure that you are comparing the same vehicles across different dealerships. In situations like this, it makes sense to take advantage of local, independent resource where you can do your homework and get answers from dealerships regarding upgrades, add-ons and other features that might be unique to each model.
A good dealership will do whatever it takes to help you find the car you want, as long as you are willing to be an educated customer. As online shopping becomes increasingly popular, it is important for dealerships to offer value and convenience in a way that lets customers feel comfortable with the purchase.
Our lives have become increasingly reliant on automobiles. It’s only getting better, with new safety features, entertainment technology, and improved fuel economy. It’s no longer just a mode of transportation to get you from point A to point B.
The ease of buying a car online will save you both time and money. By purchasing a vehicle online, customers can save a lot of money on deposits, insurance, and taxes. The growth in online sales gives dealerships the ability to chat one-on-one with consumers about their needs and find out exactly what they want before they come to your dealership.
Securing an online presence is essential for both car buyers and dealerships alike. As dealerships start to become more dependent upon this growing consumer behavior, it makes sense for them to take advantage of industry tools like Dealer.com in order to develop a strong online presence that will resonate with their customers.
This will not only give them the advantage when it comes to making a sale, but it also makes it easy for customers to access all the information they need to make their purchase.
Auto & Tech Media — (autoandtechmedia.com)